{"id":14105,"date":"2019-08-27T10:33:44","date_gmt":"2019-08-27T08:33:44","guid":{"rendered":"https:\/\/www.baseland.fr\/recherches\/economie-creative\/"},"modified":"2021-01-06T17:00:53","modified_gmt":"2021-01-06T16:00:53","slug":"economie-creative","status":"publish","type":"page","link":"https:\/\/www.baseland.fr\/en\/recherches\/economie-creative\/","title":{"rendered":"CREATIVE ECONOMY"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”7655″ bg_position=”right top” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” class=”iconetop” id=”first” color_overlay=”#000000″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fixed” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_icon icon_family=”linea” enable_animation=”true” animation_speed=”slow” icon_style=”default” icon_color_type=”color_scheme” icon_color=”white” icon_padding=”20px” icon_linea=”icon-arrows-slim-left” icon_size=”80″ url=”\/recherches\/”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(0,0,0,0.3)” bg_image=”7655″ bg_position=”left top” bg_repeat=”no-repeat” scene_position=”center” top_padding=”12%” bottom_padding=”2%” text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” color_overlay=”#000000″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fixed” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”3544″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”hache”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”100″][vc_column_text el_class=”titrepage”]CREATIVE ECONOMY
\n& DEVELOPMENT OF TERRITORIES[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”5%” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][divider line_type=”No Line” custom_height=”10″][vc_column_text]BASE[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” el_class=”detailsart” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][divider line_type=”No Line” custom_height=”10″][vc_column_text]AUGUST 2019[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][divider line_type=”No Line” custom_height=”10″][vc_column_text]Read time : 5 min[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”5%” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][nectar_icon icon_family=”linea” enable_animation=”true” animation_speed=”slow” icon_style=”default” icon_color_type=”color_scheme” icon_color=”white” icon_padding=”20px” icon_linea=”icon-arrows-down” icon_size=”40″ url=”#intro”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”intro” color_overlay=”#000000″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fixed” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][page_submenu alignment=”center” sticky=”true” bg_color=”#ffffff”][page_link title=”Retour” id=”1609948809252-4″ tab_id=”1609948809253-4″ link_url=”\/recherches\/”][\/page_link][page_link link_url=”#role” title=”Economie cr\u00e9ative et d\u00e9veloppement des territoires” id=”1609948809274-7″ tab_id=”1609948809274-2″][vc_column_text][\/vc_column_text][\/page_link][page_link title=”Conclusion” id=”1609948809286-9″ tab_id=”1609948809286-0″ link_url=”#conclusion”][\/page_link][\/page_submenu][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”7655″ background_image_mobile_hidden=”true” bg_position=”center top” bg_repeat=”no-repeat” scene_position=”center” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” class=”contenuarticle” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fixed” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” el_id=”role”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line”][vc_column_text el_class=”texteart”]Cet article fait partie du th\u00e8me : LA VILLE CREATIVE<\/p>\n

Fiche 1\u00a0: La classe cr\u00e9ative, conception innovante ou concept marketing\u00a0?<\/a><\/p>\n

Fiche 2\u00a0: La r\u00e9appropriation culturelle des espaces urbains<\/a><\/p>\n

Fiche 3\u00a0: Economie cr\u00e9ative et d\u00e9veloppement des territoires[\/vc_column_text][vc_column_text el_class=”titreart”]Qu\u2019est-ce que la culture permet pour le d\u00e9veloppement \u00e9conomique des territoires ?[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_column_text el_class=”texteart”]L\u2019\u00e9conomie cr\u00e9ative se territorialise dans les villes, elle va choisir des espaces propices dans les m\u00e9tropoles et permettre une logique de r\u00e9seau entre des prestataires. Ces espaces sont en g\u00e9n\u00e9ral des quartiers : on peut prendre l\u2019exemple de Soho, ancien quartier industriel qui a connu une reconversion \u00e9conomique \u00e0 travers sa concentration d\u2019artistes qui en a fait un centre privil\u00e9gi\u00e9 du march\u00e9 de l\u2019art.<\/p>\n

Les r\u00e9glementations ont \u00e9volu\u00e9 pour s\u2019adapter aux nouvelles formes d\u2019habitat invent\u00e9 par les artistes : on peut citer le loft, \u00e0 la fois r\u00e9sidence et atelier de cr\u00e9ation. Ce type d\u2019habitat va \u00eatre largement popularis\u00e9 pour devenir une vraie manne financi\u00e8re pour les promoteurs immobiliers. A travers la litt\u00e9rature et le cin\u00e9ma, le loft va en effet \u00eatre un type d\u2019habitat tr\u00e8s recherch\u00e9 par les classes les plus ais\u00e9es. Le quartier de conna\u00eet ainsi une reconversion r\u00e9sidentielle suite au d\u00e9veloppement des lofts de haut standing, appartements pourtant initialement r\u00e9serv\u00e9s aux artistes qui ont investi les lieux.<\/p>\n

Contrairement \u00e0 l\u2019\u00e9conomie industrielle, l\u2019\u00e9conomie cr\u00e9ative ne n\u00e9cessite pas de grands espaces de production. En revanche, elle implique une proximit\u00e9 de ses acteurs qui agissent en collectif ou en r\u00e9seau. La recomposition de la ville post-industrielle a permis aux intervenants culturels de s\u2019installer dans les anciens quartiers industriels d\u00e9laiss\u00e9s, le plus souvent \u00e0 proximit\u00e9 du centre-ville.
\nLes pratiques culturelles dans la ville sont structur\u00e9es en cluster, c\u2019est-\u00e0-dire dans un espace g\u00e9ographique regroupant un m\u00eame bassin d\u2019emploi, favorisant l\u2019\u00e9change d\u2019informations et de comp\u00e9tences et les \u00e9quipements.<\/p>\n

Ces clusters cr\u00e9atifs profitent d\u2019effets d\u2019agglom\u00e9ration : la proximit\u00e9 des activit\u00e9s culturelles au sein d\u2019un espace permet de favoriser les interactions et les \u00e9changes. L\u2019ancrage territorial d\u2019un cluster cr\u00e9atif permet de rassembler des conditions favorables \u00e0 la commercialisation des productions culturelles : la pr\u00e9sence de galeristes, de lieux d\u2019exposition et de spectacle, de consommateurs\u2026
\nLa ville appara\u00eet comme un \u00e9cosyst\u00e8me permettant la convergence et l\u2019\u00e9change des activit\u00e9s cr\u00e9atives et des activit\u00e9s \u00e9conomiques, rendant propice le bien-\u00eatre des habitants et une libre cr\u00e9ativit\u00e9.<\/p>\n

Cependant, on observe plusieurs limites majeures l\u2019\u00e9conomie cr\u00e9ative comme mod\u00e8le de d\u00e9veloppement. La gentrification des quartiers, notamment dans le centre des villes se fait au d\u00e9triment des artistes qui s\u2019y \u00e9taient install\u00e9s au d\u00e9part \u00e0 travers la reconversion immobili\u00e8re qu\u2019elle provoque. L\u2019arriv\u00e9e de nouveaux propri\u00e9taires de classe sup\u00e9rieure cr\u00e9\u00e9 un conflit avec les r\u00e9sidents plus pr\u00e9caires.
\nLes \u00ab boh\u00e8mes \u00bb survaloris\u00e9s par la communication politique, porteurs d\u2019une image urbaine positive, sont souvent des travailleurs pr\u00e9caires qui ne profitent pas de la revalorisation de la ville. On peut alors se demander si ces artistes boh\u00e8mes sont les promoteurs de la valorisation de leur quartier ou bien si leur pr\u00e9sence est instrumentalis\u00e9e par les acteurs \u00e9conomiques \u00e0 des fins purement commerciales.
\nLa question de savoir pour qui est faite la ville cr\u00e9ative est alors centrale dans une r\u00e9flexion sur l\u2019am\u00e9nagement urbain.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”3%” text_align=”left” el_id=”conclusion”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”30″]

Sources :<\/strong><\/p>\n